Privacy Policy

Last Updated: November 2025

At Sunrise Foods (“we”, “us”, “our”), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website http://www.sunrisefoods.co.uk (the “Site”) or use our services.

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site.

1. Information We Collect

We may collect the following types of information:

1. Personal Information You Provide

When you interact with our Site, you may voluntarily provide:

• Name
• Email address
• Phone number
• Billing and shipping address
• Payment information (processed securely by third-party payment processors)
• Account login details (if applicable)
• Any other information you choose to share (e.g., through contact forms or email)

1. Automatically Collected Information

When you use our Site, we may automatically collect:

• IP address
• Browser type and version
• Device type and operating system
• Pages you visit, time spent, and referring URL
• Cookies and similar tracking technologies (see Section 6)

2. How We Use Your Information

We use your personal data to:

• Provide and improve our products and services
• Process transactions and deliver orders
• Communicate with you (e.g., order updates, customer support)
• Send marketing emails (only if you’ve opted in)
• Analyze and enhance Site performance and user experience
• Comply with legal and regulatory requirements

3. Sharing Your Information

We do not sell your personal information.
However, we may share it with:

• Service providers (e.g., payment processors, delivery services, analytics providers) who help us operate our business
• Legal authorities if required by law or to protect our rights
• Business transfers, if we merge, sell, or transfer part or all of our assets

All third parties are required to handle your information securely and in accordance with data protection laws.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

5. Data Security

We use reasonable administrative, technical, and physical measures to protect your information from unauthorised access, use, or disclosure.
However, no system is completely secure, and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to:

• Improve user experience
• Analyze site traffic and performance
• Remember your preferences

You can adjust your browser settings to refuse cookies, but some features of the Site may not function properly.

7. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information
• Withdraw consent to marketing communications
• Object to processing or request data portability

To exercise these rights, contact us using the details below.

If you are in the EU/UK, you also have the right to file a complaint with your local data protection authority.

8. International Data Transfers

If you are located outside UK, your information may be transferred to and processed in other countries where data protection laws may differ. We take appropriate measures to ensure your data remains protected.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The latest version will always be posted on this page with the “Last Updated” date.
Your continued use of the Site after any updates constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us at:

Email: catering@sunrisefoods.co.uk

Address: Sunrise Foods Bradford Ltd., 25a Heaton Road, Bradford, West Yorkshire, BD8 8RA